The Coalition of Advocates for Responsible Eldercare (CARE), established in 2004, is an organization that advocates on behalf of the long-term care profession. Charged with a mission to advance the quality of long-term health care in Oklahoma, CARE achieves this by sharing the passion and joy of those in the profession through effective education and marketing.

As a partner with the Oklahoma Association of Health Care Providers and other groups across the state and nation, CARE:

Advocates for the highest quality of life for elders
Finances state wide grassroots effort through news and social media
Interacts with the majority of the long-term care facilities in the state of Oklahoma
Ensures facilities have the greatest access to corporate goods and services
Provides education to caregivers and actively recognizes the commitment those caregivers contribute to the long term care profession